The Gamification Effect: Using Fun to Build Financial Security

Managing personal finances can be stressful, intimidating, and at times simply mystifying. What if gaining financial knowledge, building self-confidence, and taking positive financial action could be as fun and engaging as playing a video game? At Commonwealth, we believe that tools that use fun to increase people's motivation to engage with financial topics, reduce stress and anxiety surrounding financial decision making, and lead to real-world action taking can improve the financial security and opportunity of financially vulnerable New Englanders.

A new article written by Commonwealth and published by the Boston Fed details how we have applied video games and gamified tools to financial concepts and behaviors. It discusses what we learned and concludes with an invitation to the financial industry and community practitioners to engage in deep conversations about how these lessons can be applied more broadly.

 

*Disclaimer: This Communities & Banking article is copyrighted by the Federal Reserve Bank of Boston. The views expressed are not necessarily those of the Bank or the Federal Reserve System. Copies of articles may be downloaded without charge at https://www.bostonfed.org/publications/communities-and-banking.aspx.

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